1896 Louis Rueckheim, F.W.'s brother and partner, discovers the process for keeping the molasses-covered popcorn morsels from sticking together. Louis gives the treat to a salesman who exclaims, "That's crackerjack!" "So it is," says F.W. Rueckheim, who then has the words trademarked.
I also found this on an online dictionary:
a person or thing of recognized excellence
outstanding, as in skill or ability; excellent
We thought this was really cute! Thanks, Corrie! :)
(Crackerjack logo from early 1900's)
So Cute! love it!
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